Strategist, Global Subscriber Acquisition

Discovery Inc
Published
November 18, 2022
Location
New York, NY
Job Type
 

Description

Discovery Inc

Location: New York, New York, United States,
Req ID: 33673

Overview

This role is a critical position within the Global Subscriber Acquisition (GSA) team. The strategist is the non-managing marketing professional who supports the planning, execution, and analysis of owned assets across linear and digital platforms for the full Discovery portfolio Flawless execution in implementation of strategic media plans based on best practices across owned assets.

Responsibilities

  • Under direct supervision by assigned manager/director, the Specialist will:
    • Work with the Director/Manager of Media Strategy to develop recommendations for campaign strategies for assigned network.
    • Interface with network marketing, programming, and research to ensure strategies and practices are aligned with network goals and benchmarks.
    • Lead weekly cross departmental meetings to review campaign strategy, program schedule updates, and ratings trends.
    • Develop & schedule tactical execution activity for networks/apps to increase subscribers, ratings and viewership, based on agreed upon strategies
    • Conduct post analyses of promotional campaigns in collaboration with Manager/Director of Media Strategy and Marketing Science to access success of each campaign.
    • Maintain high level of awareness of network/app performance and audience trends to make recommendations for upcoming campaigns and campaigns in progress
    • Ad hoc reporting and other duties as necessary
  • Independent day-to-day work
    • Primary point of contact and implementation contact for assigned campaigns
    • Ensure campaigns are accurately planned & executed, reviewed by Media Manager/Director as necessary
    • Stay informed of program, ratings and creative updates that directly impact strategies and/or tactics
    • Campaign set-up in linear and digital software systems
    • Generate pre and post campaign reports to ensure the integrity of historical data
    • Work on GSA corporate projects to maintain industry standard best practices
    • Interacts with in-house and freelance producers involved with promotion projects; as well as Commercial Operations, Media Logistics & Broadcast Center on an operational basis
    • Reasonable availability to resolve promo and secondary event discrepancies via assigned work device(s) and available systems as well as respond to urgent requests from internal and external stakeholders during the workday and outside normal business hours

Qualifications

  • Minimum of 1-3 years experience in Media Strategy and Analytics, Advertising, Digital Marketing with a demonstrated proficiency in media planning and execution within agency, vendor or client television community
  • Candidate must be extremely detail-oriented, strong organizational skills, and have the ability to manage multiple tasks simultaneously under tight deadlines with a sense of urgency when applicable Basic knowledge of broadcast, television, digital trafficking
  • Basic marketing subject matter expertise and competence in developing marketing strategies
  • Strong written and verbal communication skills
  • Self-starter, highly motivated, take initiative and have a positive and collaborative demeanor, be an excellent communicator, team leader and able to juggle multiple assignments simultaneously
  • Excellent presentation skills with the ability to effectively sell- in material to internal network partners and other stakeholders
  • Ability to work under pressure with continuous ability to reprioritize, applying media thinking and "best practice" knowledge to all areas of on-air media planning with minimal guidance
  • Must have the legal right to work in the United States

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles that will be performed in New York City. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $52,360 - $97,240 salary per year.

Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO).

Discovery requires vaccination for employment consideration, except where prohibited by law. Discovery will consider requests for exemption from this requirement upon an offer of employment. Employees with approved exemptions due to health or religious reasons must abide by weekly rigorous COVID-19 testing protocols.

Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including but not limited to all local Fair Chance Ordinances.

EEO is the Law

Pay Transparency Policy Statement

Transparency In Coverage

If you are an individual with a disability and need an accommodation during the application process, please send an email request to HR@discovery.com

PI197140473

Apply
Drop files here browse files ...

Related Jobs

Merchandising Manager   New York, NY
November 18, 2022
Staffing Coordinator   Atlantic City, NJ
November 18, 2022
November 16, 2022
November 16, 2022
Instrument Technician   Kansas City, KS
November 15, 2022